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Your customers are already asking ChatGPT which laptop to buy, which sofa fits a small HDB flat, or which gym is worth joining. As of 23 September 2026, brands in Singapore can show up in those moments.
<a href="https://openai.com/index/chatgpt-ads-expands-southeast-asia-taiwan/" target="_blank" rel="noopener">OpenAI has launched ChatGPT Ads in Singapore</a>, along with Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Taiwan. It&#8217;s a new way to reach people while they&#8217;re comparing their options, not scrolling past them.
Here&#8217;s what you need to know.
<h3>How ChatGPT Ads work</h3>
A ChatGPT ad appears below ChatGPT&#8217;s answer. It&#8217;s clearly labelled as sponsored and kept separate from the answer itself. It shows your brand name, logo, a headline, short copy, an image, and a link to your site (<a href="https://help.openai.com/en/articles/20001207-ads-in-chatgpt-the-basics" target="_blank" rel="noopener">OpenAI: Ads in ChatGPT – The Basics</a>).
Ads are matched to the conversation. They aren&#8217;t matched on exact keywords. The system looks at what the user is asking, then at your landing page, your ad copy, and the &#8220;context hints&#8221; you write: short phrases describing when your product is relevant (<a href="https://help.openai.com/en/articles/20001211-create-ad-groups-for-chatgpt-ads" target="_blank" rel="noopener">OpenAI: Create Ad Groups</a>).
One thing to be clear on: advertisers can&#8217;t change what ChatGPT says. You aren&#8217;t buying a place in the answer. You&#8217;re buying a spot right after it, when the person is ready to act.
<h3>Who sees them</h3>
Ads only reach users on ChatGPT&#8217;s Free and Go plans. Plus, Pro, Business, Enterprise and Edu users don&#8217;t see ads, and neither do accounts identified as under 18 (<a href="https://help.openai.com/en/articles/20001047-ads-in-chatgpt" target="_blank" rel="noopener">OpenAI: Ads in ChatGPT</a>).
<h3>What you can buy</h3>
<img loading="lazy" decoding="async" class="alignnone wp-image-754" src="https://dev-tmm-wp.themmakers.com/wp-content/uploads/2026/09/chatgpt-ads-img1-300x172.webp" alt="" width="700" height="401" srcset="https://dev-tmm-wp.themmakers.com/wp-content/uploads/2026/09/chatgpt-ads-img1-300x172.webp 300w, https://dev-tmm-wp.themmakers.com/wp-content/uploads/2026/09/chatgpt-ads-img1-1024x588.webp 1024w, https://dev-tmm-wp.themmakers.com/wp-content/uploads/2026/09/chatgpt-ads-img1-768x441.webp 768w, https://dev-tmm-wp.themmakers.com/wp-content/uploads/2026/09/chatgpt-ads-img1.webp 1254w" sizes="auto, (max-width: 700px) 100vw, 700px" />
Source: <a href="https://www.linkedin.com/pulse/chat-gpt-artificial-intelligence-mark-tindal" target="_blank" rel="noopener">LinkedIn</a>
Brands choose one of three goals (<a href="https://help.openai.com/en/articles/20001210-create-campaigns-for-chatgpt-ads" target="_blank" rel="noopener">OpenAI: Create Campaigns</a>):
<ul>
<li style="font-weight: 400;" aria-level="1">Views: you pay per 1,000 impressions, for awareness</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Clicks: you pay per click, to drive traffic</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Conversions: the system optimises for a sign-up, purchase, or other action you track</li>
</ul>
You can target by country and, for most campaigns, down to city or postcode. You can also target by device (iOS, Android, desktop) and by custom audiences.
For retailers, OpenAI is also testing<a href="https://help.openai.com/en/articles/20001268-create-campaigns-from-product-feeds" target="_blank" rel="noopener"> product feed ads</a>. These pull from your catalogue and show images, prices and sale prices. OpenAI says they&#8217;ve been some of the best-performing ads on the platform so far.
<h3>What to watch out for</h3>
<ul>
<li style="font-weight: 400;" aria-level="1">Some categories are off-limits. Alcohol, gambling, political and adult ads aren&#8217;t allowed. Healthcare, finance and legal brands need case-by-case approval (<a href="https://openai.com/policies/ad-policies/" target="_blank" rel="noopener">OpenAI Ad Policies</a>).</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Sensitive topics are protected. Ads won&#8217;t appear next to conversations about personal health, mental health or politics (<a href="https://help.openai.com/en/articles/20001047-ads-in-chatgpt" target="_blank" rel="noopener">OpenAI: Ads in ChatGPT</a>).</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Privacy is built in. Brands get combined performance data only. They never see chats, names, emails, or exact locations.</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">It&#8217;s still early. The platform is in beta, and there are no industry benchmarks yet (<a href="https://help.openai.com/en/articles/20001220-frequently-asked-questions" target="_blank" rel="noopener">OpenAI: FAQ</a>). The brands that test and learn now will have a head start.</li>
</ul>
<h3>How to run a smart first campaign</h3>
Treat your first campaign like an experiment:
<ul>
<li style="font-weight: 400;" aria-level="1">Start narrow. Pick one product or category where customers do a lot of research before buying.</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Shift with clicks. Move to conversion goals only once your tracking is set up and tested. OpenAI&#8217;s tracking tools are the OpenAI Pixel and the Conversions API (<a href="https://help.openai.com/en/articles/20001409-conversion-measurement">OpenAI: Conversion Measurement</a>).</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Write good context hints. Describe the real questions your customers ask.</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Fix your landing page. It has to answer the question the user just asked, and it must not block OpenAI&#8217;s crawlers (<a href="https://help.openai.com/en/articles/20001212-create-ads-for-chatgpt-ads">OpenAI: Create Ads</a>).</li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1">Separate your markets. Running across Southeast Asia? Set up a separate campaign for each country.</li>
</ul>
<h3>Ready to explore this channel together</h3>
ChatGPT Ads are brand new for every brand and every agency in this region. That&#8217;s exactly why we think the best way is together.
At The M Makers, we&#8217;re ready to partner with brands on their first steps into ChatGPT Ads. We&#8217;ll bring the approach we use for every channel: clear goals, proper tracking, controlled test budgets, and decisions backed by data. You bring the questions your customers are asking. Together, we&#8217;ll find out where this channel can take your brand.
Ready to be among the first? <a href="https://www.themmakers.com/contacts" target="_blank" rel="noopener">[</a><a href="https://www.themmakers.com/contacts" target="_blank" rel="noopener">Let&#8217;s talk]</a>.
Details are from OpenAI&#8217;s announcement and Help Centre as of 24 September 2026. The platform is in beta, and features and rules may change.
<h2>Sources</h2>
OpenAI. “Ads in ChatGPT: The Basics.” OpenAI, 2026. <a href="https://help.openai.com/en/articles/20001207-ads-in-chatgpt-the-basics" target="_blank" rel="noopener">https://help.openai.com/en/articles/20001207-ads-in-chatgpt-the-basics</a>
OpenAI. “Ads in ChatGPT.” OpenAI, 2026. <a href="https://help.openai.com/en/articles/20001047-ads-in-chatgpt" target="_blank" rel="noopener">https://help.openai.com/en/articles/20001047-ads-in-chatgpt</a>
OpenAI. “Frequently asked questions.” OpenAI, 2026. <a href="http://help.openai.com/en/articles/20001220-frequently-asked-questions" target="_blank" rel="noopener">http://help.openai.com/en/articles/20001220-frequently-asked-questions</a>
OpenAI. “Create Campaigns from Product Feeds.” OpenAI, 2026. <a href="https://help.openai.com/en/articles/20001268-create-campaigns-from-product-feeds" target="_blank" rel="noopener">https://help.openai.com/en/articles/20001268-create-campaigns-from-product-feeds</a>
OpenAI. “Ad policies.” OpenAI, 2026. <a href="https://openai.com/policies/ad-policies/" target="_blank" rel="noopener">https://openai.com/policies/ad-policies/</a>
OpenAI. “Conversion Measurement.” OpenAI, 2026. <a href="https://help.openai.com/en/articles/20001409-conversion-measurement" target="_blank" rel="noopener">https://help.openai.com/en/articles/20001409-conversion-measurement</a>
OpenAI. “Create Ads for ChatGPT Ads.” OpenAI, 2026. <a href="https://help.openai.com/en/articles/20001212-create-ads-for-chatgpt-ads" target="_blank" rel="noopener">https://help.openai.com/en/articles/20001212-create-ads-for-chatgpt-ads</a>
OpenAI. “Create Ad Groups for ChatGPT Ads.” OpenAI, 2026. <a href="https://help.openai.com/en/articles/20001211-create-ad-groups-for-chatgpt-ads" target="_blank" rel="noopener">https://help.openai.com/en/articles/20001211-create-ad-groups-for-chatgpt-ads</a>
OpenAI. “ChatGPT Ads expands to Southeast Asia and Taiwan.” OpenAI, 2026. <a href="https://openai.com/index/chatgpt-ads-expands-southeast-asia-taiwan/" target="_blank" rel="noopener">https://openai.com/index/chatgpt-ads-expands-southeast-asia-taiwan/</a>

ChatGPT Ads launched in Singapore on 23 September 2026. Here's how they work, who can advertise, and how to run a smart first campaign.

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