Brand Guide

Livestream Events

Media Plan

Social Media Roadmap and Assets

Thematic Campaigns

Art Direction

Content Strategy and Development

Influencer Management

Media Strategy and Buying

Video Production

We manage Systema’s local social media accounts and create content that consistently drives brand awareness and relevance to consumers. Have a look!

BRANDING CONSISTENCY

The Gum Health Matters Live Health Talk was conducted to bring attention to the importance of gum health, and a game segment was included in the livestream to ensure engagement and participation from the audience.

PROFESSIONALLY EXECUTED

Systema is a market leader in oral care products and positions themselves as the leading Gum Care Expert. From social media to various thematic campaigns, we conceptualised and worked with various content creators and influencers to drive brand awareness.

GUM HEALTH MATTERS - The M Makers

We are a digital integrated marketing agency that pushes for winning formulas.

The M Makers

Localised Content Planning

Content Strategy

Design

Media Strategy

We worked on a brand relaunch campaign with Läkerol in 2021 to localise the global brand for the Asia Pacific region for better relatability. Each video campaign was created with the key idea of real fruits and enjoyment and indeed, our efforts did bear some great fruits of labour.

LÄKEROL RELAUNCH - The M Makers

Campaign Microsite

The communities were also given opportunities to share their stories and promote on the ManulifeMOVE microsite as blog content and featured stories.

INTEGRATING CAMPAIGN BRANDING

ManulifeMOVE is a customer rewards programme designed to reward you for every move you make. Our campaign goes in line to drive consumers to stay motivated and active. We reached out to a total of 17 communities such as CrossFit, Calisthenics, Lion Dance, Bachata, Parkour Aunties and Hawker Hopping. Through these communities, we engaged the [&hellip;]

WHAT’S YOUR MOVE? - The M Makers

Events Video Production

Live Telecast FB Event

Event Management

KOL Management

In order to boost new sign ups and customer acquisition, we help manage Geneco’s digital media platforms and consistently run advertisement campaigns that exceed expectations with the targets set.

Conversion Conversion Conversion

Geneco is a leading electricity provider in Singapore that strives to build a sustainable energy future. We work hand in hand with Geneco and manage a multitude of ongoing digital campaigns that drive discoveries and new sign ups. We also run SEM and SEO optimisation, planned integrated campaigns, facilitated KOL and influencer marketing, worked on [&hellip;]

GENECO - The M Makers

Event Execution

Event Publicity Assets

Influencer Campaign

Registration Website

Talent Management

Website Design and Build

We pride ourselves on having a keen eye for detail, and made sure the key visual elements remained constant and easily recognisable whether it was on screen or in person. This resulted in a streamlined and efficient registration process.

THE KEY TO THE VISUAL

In our second year working with Marigold HL Milk Yoga, we proposed to transform the event into an evening yoga session in front of the Arts Museum, ending with a night time movie screening. Following our suggestion, the event grew to be bigger and better than before and saw a significant increase in the number of participants.

BRINGING CONCEPT TO LIFE

HL Balanced Life Yoga was held annually to increase trial and brand recall, as well as to strengthen the relation between the brand’s products and bone health. A highly-anticipated event, the activities lined up include a 75-minute Tatva Yoga session, a healthy breakfast, thrilling yoga demonstrations and attractive prizes to be won after the session. [&hellip;]

HL BALANCED LIFE YOGA - The M Makers

Campaign Video

Storyboarding and Scripting

Video Concept

Portraying users of the Fairprice shopping app receiving their groceries straight through the screen of their devices, the video aims to emphasize the ease of use and convenience this app can bring to the customers.

A REFRESHED ONLINE SHOPPING EXPERIENCE

In this campaign, we let the Fairprice’s key communications take centre stage in the form of a short tune, driving the message that users can order whatever they need and have the freshest ingredients delivered right to their door.

SHOP FAST, SHOP FRESH

NTUC FairPrice Co-Operative is the largest supermarket chain in Singapore. We worked with Fairprice in 2 video projects to first promote the launch of their online shopping app. The other is to reinforce the speed and freshness of products that Fairprice can deliver to their customers through the app. Scroll on and have a look.

FAIRPRICE ONLINE DELIVERY - The M Makers

Media

Here at TMM, we manage all of their digital campaigns in SEA countries, with some forays beyond SEA and into the West. Want more good news? We have consistently exceeded expectations with the targets set! Here’s to an even greater outlook in the future.

Objective Achieved

A local leader in health and wellness, OSIM launched uThrone, the world’s first gaming massage chair to target gamers and people working from home. We deployed a full-funnel digital performance marketing campaign with segmented targeting strategies across multiple markets in this global campaign.

OSIM - The M Makers

Following the overall content strategy we developed, we took charge of the Asia’s Got Talent Instagram page and brought the experience into social media by keeping the content engaging, relevant and up to date.

Engaging Brand Content

Tasked by AXN Asia to manage the social media campaigns for season 2 and 3 of Asia’s Got Talent, we developed the overall content strategy and conceptualised social activation ideas to drive engagement in key markets. The campaigns ran on Facebook and Instagram, and stretched across 6 markets in Asia.

ASIA’S GOT TALENT - The M Makers

Integrated Media Campaign

Content Partnership

Media Planning &amp; Buying

We created a pre-launch website called “www.worldfamouschickensandwich.com” as a teaser microsite to pique audience interest and generate excitement among consumers by sharing news articles and influencer content as social proof about the amazing Popeyes Chicken Sandwich!

KEEPING THE HYPE ALIVE

In 2019, the Popeyes Chicken Sandwich was a sold-out product in the United States and China. We were tasked in 2020 to achieve the same result when Singapore was allocated as the third country to launch this new limited time offer. Through teasers and PR stunts, the pre-registration interests for the sandwiches were fully redeemed [&hellip;]

POPEYES CHICKEN SANDWICH - The M Makers

Community Management

Content Roadmap

Phygital Event Execution

Talent Search Competition

Content and Social Strategy

Content Creation

Live Show Programming

From conceptualising the online talent search and sourcing for potential influencers, to digital marketing and hosting an FB live segment for the finals, we played an active role in ensuring that the execution of the event went according to plan.

INTEGRATED EXECUTION

Through our efforts, the campaign was covered by several local media outlets and caused quite a buzz.
We’ll let the results speak for itself.

HIGH BUZZ RATE

Gain City is a renowned consumer electronics and air conditioner retailer in Singapore that has a strong following among mature buying audiences. To make their brand more relevant to younger buying audiences, Gain City engaged our help to market and run a 10-week competition to recruit potential influencers who authentically love the brand to generate [&hellip;]

I CAN BE AN INFLUENCER - The M Makers

Localised Short Videos

Our local rendition showcased the quality of Popeyes through the eyes of their staff in Singapore, whilst peeling off the stereotype of artificiality towards fast food. Portraying the staff as fried chicken experts, the campaign highlighted the little details that ensure the freshness and quality of Popeyes Chicken that might go unnoticed by the public eye.

FROM THE WEST TO THE EAST

Popeyes Quality Campaign was a part of a global campaign. We took on the challenge to localise the concept and Louisiana flavour with a Singaporean twist in a bid to engineer consumer trust in what they are eating.

POPEYES QUALITY CAMPAIGN - The M Makers

PR Campaign &amp; Online Media Conference

Virtual Talent Search Competition

Research, Insights and Reporting

In the finals, we brought the full-on virtual setup back to the physical space where the finalists delighted the audiences and judges with their LIVE performances before the winners were crowned.

HOLISTIC BRAND EXPERIENCE

Asia Momentum Media (AMM) Global CEO Jack Neo launched a mobile entertainment platform in January 2020. The SHOW OFF SHOW talent recruitment was hindered due to Covid-19, thus we adapted and took the search online. We conceptualised a virtual talent search competition by having the participants showcase their creativity in a LIVE show as one [&hellip;]

SHOW OFF SHOW - The M Makers

Brand Guidelines

Localised Social Content

Social Media Personas

Tons of Social Media Posts

Branding Strategy

Video Editing

In order to boost their social media presence, we have developed a customised international hub to coordinate overseas content creators with our local talents in order to create content that resonates with the global community and generate online buzz. Seen a meme from us yet? 
Follow <a href="https://www.instagram.com/iqiyi/" target="_blank" rel="noopener">iQIYI Instagram</a> to stay tuned.

GLOBAL FOOTPRINT

We help the global brand unify their visual identity across the diverse demographics of 11 markets such as Thailand, Malaysia, Indonesia, Philippines, Vietnam, Korea, Arabic, USA, Spain, ANZ. No matter where you’re tuning in from, we will make iQIYI feel like home.

CREATING IMPRESSION

iQIYI is an Internet video streaming service in China that allows you to catch your favourite Asian content at your own pace anytime, anywhere. They also produce and feature their original content to add to their extensive library. We manage their regional and local social media accounts to facilitate their global outreach on a magnitude [&hellip;]

iQIYI International - The M Makers

Feel free to reach out if you want to 
collaborate with us, or simply have a chat.

Feel free to reach out if you want to collaborate with us, or simply have a chat.

Contacts - The M Makers

Every project is a chance to try something new, look at something with a fresh perspective and do something for the first time.

Every project is a chance to try something new, look at something with a fresh perspective and do something for the first time.

Perspective

Made

Different

iQIYI International

SHOW OFF SHOW

POPEYES QUALITY CAMPAIGN

I CAN BE AN INFLUENCER

POPEYES CHICKEN SANDWICH

OSIM

ASIA’S GOT TALENT

FAIRPRICE ONLINE DELIVERY

HL BALANCED LIFE YOGA

GENECO

GUM HEALTH MATTERS

LÄKEROL RELAUNCH

WHAT’S YOUR MOVE?

Want us to prove

our point?

Perspective Made Different