Every project is a chance to try something new, look at something with a fresh perspective and do something for the first time.
FAIRPRICE ONLINE DELIVERY
NTUC FairPrice Co-Operative is the largest supermarket chain in Singapore. We worked with Fairprice in 2 video projects to first promote the launch of their online shopping app. The other is to reinforce the speed and freshness of products that Fairprice can deliver to their customers through the app. Scroll on and have a look.
Let’s make results together.
Client
FairPrice
Role
- Art Direction
- Storyboarding and Scripting
- Video Concept
- Video Production
Deliverables
- Campaign Video
Date
2018 and 2019
A REFRESHED ONLINE SHOPPING EXPERIENCE
Injecting a bit of unexpected drama and fun into the video.
Portraying users of the Fairprice shopping app receiving their groceries straight through the screen of their devices, the video aims to emphasize the ease of use and convenience this app can bring to the customers.
SHOP FAST, SHOP FRESH
Freshness guaranteed with products handpicked from the store.
In this campaign, we let the Fairprice’s key communications take centre stage in the form of a short tune, driving the message that users can order whatever they need and have the freshest ingredients delivered right to their door.