Every project is a chance to try something new, look at something with a fresh perspective and do something for the first time.
I CAN BE AN INFLUENCER
Gain City is a renowned consumer electronics and air conditioner retailer in Singapore that has a strong following among mature buying audiences. To make their brand more relevant to younger buying audiences, Gain City engaged our help to market and run a 10-week competition to recruit potential influencers who authentically love the brand to generate social engagements in an increasingly cluttered retail space.
This campaign was shortlisted as a finalist for Creative – Integrated Media Campaign in Markies Awards 2020.
Let’s make results together.
Client
GAIN CITY STARHUB
Role
- Content Creation
- Content and Social Strategy
- Event Management
- Live Show Programming
- Media Planning & Buying
- Talent Management
Deliverables
- Community Management
- Content Roadmap
- Influencer Campaign
- Integrated Media Campaign
- Phygital Event Execution
- Talent Search Competition
Date
28 Aug - 10 Nov 2019
INTEGRATED EXECUTION
Giving aspiring influencers a chance to shine.
From conceptualising the online talent search and sourcing for potential influencers, to digital marketing and hosting an FB live segment for the finals, we played an active role in ensuring that the execution of the event went according to plan.
HIGH BUZZ RATE
Multiple media coverage.
Through our efforts, the campaign was covered by several local media outlets and caused quite a buzz.
We’ll let the results speak for itself.