Every project is a chance to try something new, look at something with a fresh perspective and do something for the first time.
POPEYES QUALITY CAMPAIGN
Popeyes Quality Campaign was a part of a global campaign. We took on the challenge to localise the concept and Louisiana flavour with a Singaporean twist in a bid to engineer consumer trust in what they are eating.
Let’s make results together.
Client
Louisiana Popeyes
Role
- Art Direction
- Media Planning & Buying
- Storyboarding and Scripting
- Video Concept
- Video Production
Deliverables
- Localised Short Videos
Date
Sep - Oct 2021
FROM THE WEST TO THE EAST
Creating local touch to a global campaign.
Our local rendition showcased the quality of Popeyes through the eyes of their staff in Singapore, whilst peeling off the stereotype of artificiality towards fast food. Portraying the staff as fried chicken experts, the campaign highlighted the little details that ensure the freshness and quality of Popeyes Chicken that might go unnoticed by the public eye.