Localised Short Videos

Art Direction

Media Planning &amp; Buying

Storyboarding and Scripting

Video Concept

Video Production

Our local rendition showcased the quality of Popeyes through the eyes of their staff in Singapore, whilst peeling off the stereotype of artificiality towards fast food. Portraying the staff as fried chicken experts, the campaign highlighted the little details that ensure the freshness and quality of Popeyes Chicken that might go unnoticed by the public eye.

FROM THE WEST TO THE EAST

Popeyes Quality Campaign was a part of a global campaign. We took on the challenge to localise the concept and Louisiana flavour with a Singaporean twist in a bid to engineer consumer trust in what they are eating.

POPEYES QUALITY CAMPAIGN - The M Makers

We are a digital integrated marketing agency that pushes for winning formulas.

The M Makers

Feel free to reach out if you want to 
collaborate with us, or simply have a chat.

Feel free to reach out if you want to collaborate with us, or simply have a chat.

Contacts - The M Makers

Every project is a chance to try something new, look at something with a fresh perspective and do something for the first time.

Every project is a chance to try something new, look at something with a fresh perspective and do something for the first time.

Perspective

Made

Different

POPEYES QUALITY CAMPAIGN

Client

Role

Deliverables

Date

FROM THE WEST TO THE EAST

Want us to prove

our point?

Perspective Made Different

POPEYES QUALITY CAMPAIGN

Client

Role

Deliverables

Date

FROM THE WEST TO THE EAST

Want us to prove our point?

Perspective

Made

Different

Want us to prove

our point?