Every project is a chance to try something new, look at something with a fresh perspective and do something for the first time.
WHAT’S YOUR MOVE?
ManulifeMOVE is a customer rewards programme designed to reward you for every move you make. Our campaign goes in line to drive consumers to stay motivated and active. We reached out to a total of 17 communities such as CrossFit, Calisthenics, Lion Dance, Bachata, Parkour Aunties and Hawker Hopping. Through these communities, we engaged the public through candid interviews and made the mundane daily life extraordinary.
Let’s make results together.
Client
Manulife
Role
- Art Direction
- Content Strategy
- Media Strategy
- Video Production
Deliverables
- Campaign Microsite
- Thematic Campaigns
Date
Feb - Jun 2018
INTEGRATING CAMPAIGN BRANDING
Brand placement can be fun too.
The communities were also given opportunities to share their stories and promote on the ManulifeMOVE microsite as blog content and featured stories.